Which product was originally marketed as an esteemed brain tonic & intellectual beverage?
Today,we will share Which product was originally marketed as an esteemed brain tonic & intellectual beverage?.The first brain tonic was launched in 1845 by a Spanish immigrant named Don Francisco. He called it “the elixir of life,” and His Royal Highness King Christian IX drank several cups per day..
In those days, coffee was still considered bad for you. If people were going to drink a bitter stimulant, at least they could feel superior about it.
They called the elixir “heroin” – not because of any antisocial behaviour – but because of its heroic effect on the body’s well-being and energy levels. The new drug was only available at the local apothecary.
The new brain tonic quickly became popular among entrepreneurs, business people, and politicians. The common people of Copenhagen were also eager to try their luck with this new wonder drug.
Coca-Cola was originally created as a solution to help one man deal with his chronic pain issues. The creator, an Irish pharmacist named cocaine became addicted himself and had such need for this powerful stimulant that he eventually began mixing it into drinks recipe in order not abuse prescription drugs like morphine or heroin which were not able enough on their own due mainly because they lacked sparkle.
John Pemberton, a pharmacist from Atlanta who was a morphine addict out of the Civil War, having been wounded in his leg and becoming addicted to this drug for relief from chronic pain. In the quest for a remedy that would help him with anxiety, lack of sleep and depression caused by issue resulted from lost use of his limb he began experimenting with coca leaves and coca wines which were popular at the time. He tried various recipes, mixed them with fruit juices and wines, but none of these remedies worked until he came up with a plan to add kola nut extract into the mix, that is when he finally found success in this quest for helping him deal with his issues.
Traces of coca leaves were found in 8,000 year old mummies in Chile. Mayan Indians used it to fight fatigue and hunger while doing strenuous work in the fields of Central America.
Coca Cola is the answer
Coca Cola’s history dates back to the 19th century, whenthey chemist John Stith Pemberton formulated his first Coca-Cola sold in stores.
In those days it was intended not be perceived as a drink we know today but rather something ‘mild medicine’. However before dying he failed to see true success of company and sells rights offorship another businessman who would later change everything.
As company grew, so did demands on space to store merchandise. Consequently, Coca-Cola started renting out smaller stores adjacent to their depots. Borrowing idea from pharmacies selling soda fountains,Wiley D. Thompson decided to open his own “Coca-Cola” stand in front of one of the buildings where he was renting space for his furniture business. He began selling bottles of Coca-Cola, making it the first time this drink was sold in bottles.
Commercial breakthrough came next year when Joseph Biedenharn Candy Shop started to sell Coca-Cola in 12 oz., pre-filled, capped and chilled bottles, using ice boxes to keep them cold. Soon after, company began installing soda fountains in their shops and started trying to sell new product.
First ad for Coca-Cola was published in newspaper on May 29th, 1894 and later that year we see newly formed bottling plants popping up around the United States. It wasn’t until 1905 when company introduced 6 1/2 oz. flat-bottoms to keep them from being knocked over easily, which caused greater success of product.
By the time 1920s rolled in, Coca-Cola started changing their advertisement strategy by focusing on ‘The pause that refreshes’. Since then company has always focused on advertising and marketing strategies. In 1930s they were the first company to hire women to portray standard of beauty and attractiveness, who were wearing just enough clothing and jewellery and employed sexually alluring poses.
During this time production also changed as we started seeing Coca-Cola ads in magazines, billboards and buses which would become the norm. After that company began working on new bottles with different shapes and sizes in order to increase sales.
During next few years Coca-Cola experienced growth even before World War II came along, it was then that production volumes increased drastically and company began distributing 6 million bottles of Coke to the military per year. However when war ended, this number dropped dramatically but sales continued to grow rapidly.