Just as ingredients and production processes contribute to your costs and revenues, so do your foods’ packaging materials. Custom resealable bags, stand-up pouches and lay-flat packaging can reduce your costs and increase revenues. This brief guide explores the world of custom packaging, including benefits and available options.
Increase Profit Through Efficient Packaging
Custom packaging lets you choose the design, materials and features you need. For instance, custom frozen food packaging bags are available in several types of materials:
- PET: Polyethylene terephthalate
- PE: Polyethylene
- BOPP: Biaxially-oriented polypropylene
Eco-friendly options are also available. There’s recyclable PE, which can be converted into new packaging materials. Post-consumer recycled films reuse old packaging materials, using PCR resins to replace some of the virgin polyester content. Compostable films break down into non-toxic components that return to the soil without causing harm to plant life.
Higher Product-to-Package Ratios
Flexible frozen food packaging offers cost savings through a higher product-to-package ratio. How does this work? Well, flexible packaging can either lay flat or stand up. These lightweight and flexible pouches require less material to produce, along with less space inside the package. They also require less room on shelves, potentially allowing more units on display.
Lower Production Costs
Custom food packaging can also result in greater cost savings. Digital printing and on-demand production allow for smaller quantities and short runs. With high-quality design and materials, smaller companies can achieve the same package quality and visibility as major food producers.
Improved Package Safety
Custom flexible packaging also provides tamper-proof options. Press-to-close and certified child-resistant zippers help preserve your contents while keeping them out of children’s reach. Sustainable films and post-consumer child-resistant closures offer these same benefits while making your packages eco-friendlier.
Boost Sales With A Unique Design
Custom stand up pouches are also an excellent option for drawing attention to your product. As mentioned earlier, digital printing allows for nearly infinite package design options. Photo-quality imaging and graphics are possible with advanced printing solutions such as the HP Indigo 2000, which can print directly onto thermoplastics and other polymers.
Unique Textures and Finishes
Your stand-up pouch may consist of print, sealant and barrier films. Print film is the first layer upon which images and text appear. Sealant films, also called packaging laminates, seal in your exterior design to prevent it from fading or rubbing off. They can also impart additional stiffness and body. Finally, barrier films protect your package’s contents while inhibiting moisture or odors to escape.
Besides high-resolution images, flexible food packages can be customized with several different finishes. Popular options include matte, metallic, glossy and soft-touch. Transparent windows and spot embellishments add more visual touches to help your packaging stand out.
Customizable Cost-Effective Solutions
Custom stand-up and lay-flat pouches give you so many options for food packaging. From dry goods to frozen foods, these packaging solutions preserve your products while drawing the eye, reducing space and incorporating safety and child-resistant features. Digital printing and assembly to order let you order the pouches you need while reducing your costs. Work with an experienced flexible packaging vendor to enjoy these and other benefits.