Video advertising is quickly growing in popularity. This is due to its potential to reach consumers at a precise time. Especially when they are in the market to purchase your product or service, in this article, you’ll discover how easy it can be to create your video ad, even if you don’t have prior video editing experience.
If you want to advertise your product or service, one of the best ways to do so is through video marketing, but creating a high-quality video can take time and cost quite a bit of money. However, if you don’t have that kind of cash lying around, you can still make inspiring video ads without breaking the bank.
When it comes to small business marketing, one of the most popular methods today is video advertising. These days, more people than ever are watching online videos. And many of them are paying close attention to the ads that run alongside them. So you might be wondering how you can make a video ad in 10 minutes or less. But luckily, this guide will show you how to do just that!
1) Video Maker Online: Use the right tools
One of the first things you need to have is a video maker online. Many people find it challenging to make their videos. Even though they are relatively simple and do not require much effort. Most video makers today come with many features that enable users to customize and optimize their videos.
This paves the way for more success on social media sites such as YouTube, Facebook, Instagram, and Twitter among others. Many video makers also feature built-in tutorials. These show users can create customized videos from templates or from scratch if they wish.
2) Know your brand and purpose
If you have an idea for a video advertisement but don’t know where to start, it can be helpful to start with your company’s purpose and its target audience. Brand and target audience will inform what you include—and what you leave out—in your video ad. Start by considering who makes up your target audience and how you can create an image of yourself as someone they trust and would enjoy doing business with.
3) Pick an appropriate scene
Picking an appropriate scene is one of the most important things you can do when making a video. If your scene is too busy, then it will be hard for viewers to follow what’s going on, and it will distract from your message. If your scene isn’t busy enough, there won’t be enough information for viewers to grasp in order to retain any meaning from your video. As with most elements of making a good video, using common sense when picking scenes is essential.
4) Record your voiceover script
If you are making a commercial for an existing product, your script will be rather simple. However, if you’re starting from scratch, it may take some time to develop your concept. One way around that is to record your voice-over script first. That way, as you film each shot, you can refer back to your script for inspiration and direction. And even change things on the fly based on what happens in front of the camera!
5) Record your video script
Next, you’ll want to write out your script for your video. If you already have an idea in mind for what you want your video to say, put it down on paper. This is your script. Don’t forget things like how long you plan on making your video; where and when it will be shot. Not to mention any other important details that come to mind during your planning stage.
6) Upload your videos and photos
The easiest way to do this is with a video maker online. In fact, many people find that a video maker online is an inexpensive, easy-to-use tool. This will allow you to put together simple videos by adding text and pictures. Then, upload your videos and photos, and you’re done!
7) Preview it and add music/ambiance/logo
One of the most awesome features of a video maker online is that you can preview what your final product will look like before you hit publish. Once you’ve added all your bits and pieces, add some music/ambiance/logo. This way you can get a feel for how it will come together once it’s published.
8) Edit it if needed
Editing is also available when using a video maker online. Typically, these services offer some level of editing so you can control how your final product will look upon completion. And with most of these tools, you’ll get multiple options for exporting your video:
- You might be able to save it as a draft on your computer and continue working on it later.
- Save it directly to social media sites like Facebook, Twitter and LinkedIn.
- You can even use their cloud storage tool for easy sharing and updates elsewhere.
So, you have developed your social media sites, and you have started to look for ways that you can increase your audiences. One of those ways is by using video marketing. With video being a significant source of information around our world, it’s only natural that there will be more and more usage of videos across multiple devices and platforms.
Video ads give us another opportunity to get our brand out there by telling people what we do and how we do it. If you’re searching for the quickest way to give the people what they want and boost sales, use a video maker online.